Web Site Promotion Basics

How to Get Started with Web Promotion

You’ve built your website and want to know how to get started with web promotion. First, have you built your site with search engines in mind? Have you made it easy for spiders to access all pages of your site, and have you made it easy for them to determine the theme of each webpage?

Yes, that’s right, each web page. Search engines like Google look at each web page of your site separately, and not your web site as a whole. It determines the theme of each page in two ways: by your page title which should contain the keyword of the page and be contained in H1 tags, and by the semantic content, or the words you use in the text.

This part of SEO is a totally different subject, and if you are not conversant with how best to optimize your web site in general, and each web page in particular, to be friendly to search engine algorithms, spiders or crawlers, whatever you call them, then you should either rapidly find out, or employ someone to do it for you.

So let’s assume that your website is as optimized for search engines as it is going to be; how do you get started with web promotion? The first step is to get an opt-in form on your home page, and preferably on every page in your site. If you have designed your web site properly, your home page should be a template for every other page, and if you build an opt-in page on your home page, it will be included in every page.

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